Welcome to Matcha 101

Matcha 101:

What is it? How’s it different from regular tea? What’s it good for? We’re breaking it all down for you.

The Method Behind The Matcha

So, what is matcha? Well, the short answer is that it’s high-grade green tea ground into powdered form. Seems simple enough; however, the process from turning tea leaves into matcha is a little more complicated. First off, the leaves are grown in the shade, shielding them from the sun. This boosts the amount of chlorophyll in the plant, giving it that bright green hue. After being plucked, the leaves are steamed to halt oxidation and create a unique flavor profile. Next, they’re laid flat to dry and are destemmed before being ground into matcha powder. See? A little more complicated.



Matcha vs. Green Tea

While they’re both derived from the Camellia sinensis plant, the two bevs are more like cousins than twins. For starters, their growing processes differ. Remember how we said matcha is grown in the shade? Well, filtering the amount of sunlight the plant gets results in more caffeine, antioxidants and L-Theanine (more on that later) in the powered stuff than in regular tea. Matcha is also whisked into water and consumed in its entirety, while a cup of green tea is made by steeping leaves into water, drinking the infused liquid and discarding the leaves.



What’s it good for?

– When you need energy: Matcha has 25 to 70 mg of caffeine (that’s a little less than coffee but more than regular green tea).

– When you need a health boost: It’s rich in antioxidants called polyphenols that have been shown to protect against heart disease and cancer.

– When you need to chill: It’s a great source of L-Theanine which naturally supports relaxation while heightening concentration. No “wired and tired” feeling here!


What can I do with it?

Since it comes in powdered form, it’s incredibly versatile. Matcha has a complex and full-bodied flavor that can be served both sweetened and unsweetened, depending on one’s preference. It’s most well known in latte form or blended into a smoothie. Baked goods that include the green stuff are on the rise (no pun intended), as it’s an easy addition to any recipe for added richness and antioxidants.

Ways to enjoy it.

Check out some of our top picks, available in the store or on the app.

Sip it.

MatchaBar – Original Matcha, Apple Ginger, & Energy Hustle.


Pop & Bottle Matcha Latte



Foxtrot Cafe Matcha Latte


Chew it.

Dang Bars – Lemon Matcha

Foxtrot Coconut Matcha Chia Pudding


Now that you know the story behind the popular green powder, give it a try for yourself. Who knows? Maybe you’ll even start trading in your daily coffee for it! Okay, maybe we’re getting ahead of ourselves…

Have another topic or trend you’re curious about? Let us know on Instagram @Foxtrotmarket