Up & Comers Just Damn Good Finalist.
FFUPs are not a health-food, they're just really good. The snack puffs come in a variety of fun flavors beyond just regular cheddar for the moments when you want to indulge.
The Instant Hot Chocolate flavor is biggest innovation in hot chocolate since mini marshmallows. These tasty little guys won't warm you up on a cold day, but they sure are cronchy!
Why You'll Love It:
Founder Sam Tichnor knows that being radically honest about being not-healthy is contrary to the conventional better-for-you snack trend. It appears we've come full circle and it is once again a subversive gesture to offer a snack puff that is unapologetically NOT a health-food.
FFUPs are craveable snacks that we couldn’t stop eating, and we like how they’re not trying to be something they’re not.