Up & Comers Just Damn Good Finalist.
FFUPs are not a health-food, they're just really good. The snack puffs come in a variety of fun flavors beyond just regular cheddar for the moments when you want to indulge.
Warning: Extreme flavor. Not for the faint of heart. Recommend chasing with a refreshing cola, pint of milk or an alcohol beer.
Why You'll Love It:
Founder Sam Tichnor knows that being radically honest about being not-healthy is contrary to the conventional better-for-you snack trend. It appears we've come full circle and it is once again a subversive gesture to offer a snack puff that is unapologetically NOT a health-food.
FFUPs are craveable snacks that we couldn’t stop eating, and we like how they’re not trying to be something they’re not.