30L soft cooler.
There’s so many cool pieces of technology that went into building this cooler, but basically what you need to know is that it’s easy to open yet closes securely, is completely leakproof and impressively insulated and fits up to 28 pounds of ice. Also, it’s a cooler that just looks cool.
Founded in Austin, TX in 2006, there was a market needing fulfillment for long term cold storage - enter the YETI we know and love today, geared to outdoorsman and casual poolsides alike. In their words: "[the cooler] that simply won't break."